GTM After Hours
This is a safe space for the best GoToMarket execs, IC’s, and middle-managers in B2B SaaS. We've all failed and succeeded, so, of course we'll talk about both - and spill the tea on how we coped along the way. Join us for some real talk about how to survive, succeed, and thrive in GTM!
GTM After Hours
Build Community to Grow Revenue with Lauren Patrick
In this episode, Crystal and Mark are joined by Lauren Patrick, VP of Marketing and Communications for the Technology Association of Georgia. They discuss the importance of collaboration and communication within buying ecosystems, the need for marketers to have commission-based incentives, and the value of a community strategy in marketing.
The conversation covers various topics including the concept of gumption, the importance of building community, the impact of storytelling in marketing, and the difference between a growth strategy and a revenue target.
They also touch on personal topics such as gardening, astrology, and how many pairs of underwear they pack for a 7 day trip.