GTM After Hours
This is a safe space for the best GoToMarket execs, IC’s, and middle-managers in B2B SaaS. We've all failed and succeeded, so, of course we'll talk about both - and spill the tea on how we coped along the way. Join us for some real talk about how to survive, succeed, and thrive in GTM!
Podcasting since 2024 • 17 episodes
GTM After Hours
Latest Episodes
The Evolution of Sales in SaaS with Scott Jones
In this episode of the GTM After Hours podcast, host Mark Bliss engages in a deep conversation with Scott Jones, exploring his unique career journey from various roles to becoming a successful partner manager in the Salesforce ecosystem. They d...
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Season 1
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Episode 17
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1:19:01
Leveraging NotebookLM for Marketing, Sales, and Customer Success
In this episode of the GTM After Hours podcast, Mark Bliss discusses the transformative potential of NotebookLM, a technology that allows go-to-market professionals to leverage AI podcasts for various applications. He outlines five key ways to ...
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Season 1
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Episode 16
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13:12
Sober Event Marketing: Going Beyond the Open Bar with Jen VanAntwerp
In this episode of the GTM After Hours podcast, Mark Bliss speaks with Jen VanAntwerp, founder of Sober in Cyber, about the challenges of networking in alcohol-centric environments and the importance of creating inclusive event experiences. The...
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Season 1
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Episode 15
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1:03:33
The Power of Customer Feedback in Marketing with Andrea Bailiff-Gush
In this episode of GTM After Hours, Mark Bliss chats with Andrea Bailiff-Gush, a seasoned product marketer with extensive experience in the cybersecurity sector. They discuss the challenges and nuances of product marketing, the importance of un...
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Season 1
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Episode 14
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1:10:21
The Role of Technology in Modern Sales with Carlos Scott
In this conversation, Mark Bliss and Carlos Scott discuss the role of technology, specifically generative AI, in modern sales. They explore the benefits of tools like SalesLoft and Gong, which help sales reps stay on task and provide valuable i...
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Season 1
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Episode 13
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53:29