GTM After Hours
This is a safe space for the best GoToMarket execs, IC’s, and middle-managers in B2B SaaS. We've all failed and succeeded, so, of course we'll talk about both - and spill the tea on how we coped along the way. Join us for some real talk about how to survive, succeed, and thrive in GTM!
Episodes
17 episodes
The Evolution of Sales in SaaS with Scott Jones
In this episode of the GTM After Hours podcast, host Mark Bliss engages in a deep conversation with Scott Jones, exploring his unique career journey from various roles to becoming a successful partner manager in the Salesforce ecosystem. They d...
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Season 1
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Episode 17
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1:19:01
Leveraging NotebookLM for Marketing, Sales, and Customer Success
In this episode of the GTM After Hours podcast, Mark Bliss discusses the transformative potential of NotebookLM, a technology that allows go-to-market professionals to leverage AI podcasts for various applications. He outlines five key ways to ...
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Season 1
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Episode 16
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13:12
Sober Event Marketing: Going Beyond the Open Bar with Jen VanAntwerp
In this episode of the GTM After Hours podcast, Mark Bliss speaks with Jen VanAntwerp, founder of Sober in Cyber, about the challenges of networking in alcohol-centric environments and the importance of creating inclusive event experiences. The...
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Season 1
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Episode 15
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1:03:33
The Power of Customer Feedback in Marketing with Andrea Bailiff-Gush
In this episode of GTM After Hours, Mark Bliss chats with Andrea Bailiff-Gush, a seasoned product marketer with extensive experience in the cybersecurity sector. They discuss the challenges and nuances of product marketing, the importance of un...
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Season 1
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Episode 14
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1:10:21
The Role of Technology in Modern Sales with Carlos Scott
In this conversation, Mark Bliss and Carlos Scott discuss the role of technology, specifically generative AI, in modern sales. They explore the benefits of tools like SalesLoft and Gong, which help sales reps stay on task and provide valuable i...
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Season 1
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Episode 13
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53:29
Building Strong Relationships in Marketing Operations with Stephanie Tran
In this conversation, Mark Bliss and Stephanie Tran discuss the importance of communication and collaboration between marketing operations (MOPs) and sales teams. They emphasize the need for MOPs professionals to spend time talking and listenin...
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Season 1
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Episode 12
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51:57
It's my Birthday! 4 Reflections on the Past Year
In this special birthday episode, Mark Bliss reflects on the lessons he learned and the things he's excited about going into his next year of life. He emphasizes the importance of prioritizing mental health and wellness, including setting bound...
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Season 1
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Episode 11
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19:49
Creating and Capturing Demand in Complex Industries with Aileen Casmano
In this conversation, Aileen Casmano and Mark Bliss discuss what it's like to run growth marketing in an early-stage startup. They cover the importance of admitting when you don't know something, and the value of storytelling in marketing. They...
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Season 1
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Episode 10
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1:16:26
BONUS: Closing Time Sales and Marketing Convo with Nicole Stasiak and Doug Roberson
In this special bonus episode of Go To Market After Hours called Closing Time, Mark Bliss is joined by growth sales executive Doug Roberson, and event marketing guru Nicole Stasiak, to discuss various topics related to sales and marketing in th...
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Season 1
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Episode 9
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1:10:39
Unleashing Creativity in your Event Marketing with Kelsey Flatau
SummaryIn this conversation, Mark Bliss and Kelsey Flatau discuss the importance of creativity in marketing, especially in the context of creating "fresh" event marketing strategies for old-school and boring companies. They also ...
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Season 1
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Episode 8
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1:02:07
Beyond the ABM Platform: Unlocking the True Power of ABX with Greg Acquavella
In this episode, Mark Bliss and Greg Acquavella discuss the key components of a successful Account-Based Marketing (ABM) campaign. They emphasize the importance of understanding the value of a sales rep's time and providing them with valuable i...
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Season 1
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Episode 7
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51:55
Shaking Up Industry Norms with Mariana Padilla
In this episode of GTM After Hours, Mark Bliss interviews Mariana Padilla, CEO of the HACKERverse, about shaking up the go-to-market approach in the cybersecurity industry. Mariana shares her career journey, from being a school teacher to found...
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Season 1
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Episode 6
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1:01:09
From Burned Out to Crafting Fire Content Programs with Beverly Nevalga
Content badass Beverly Nevalga joins the podcast to discuss launching new websites, content marketing strategy, originality in marketing, and the balance between creativity and AI-generated content. Beverly also shares her experien...
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Season 1
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Episode 5
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1:17:55
Comedy Equals Customers with Danny Hawawini
In this conversation, I get to hang out with Danny Hawawini, an experienced AE known for how his experience as a stand up comedian powers his energetic, and empathetic, approach to sales. We discuss strategies on how to sell better at trade sho...
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Season 1
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Episode 4
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1:00:59
Building Strong Sales Orgs with Suzy McClure
In this episode, Mark Bliss interviews Suzy McClure, a sales leader with extensive experience in building teams, and leveraging empathy in the sales cycle. They discuss transitioning to a new industry, building strong sales teams, and the impor...
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Season 1
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Episode 3
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51:18
Poor Fit Customers and Leveraging Neurodivergent Teams with Jacob Story
In this episode, Crystal and Mark are joined by Guest Host Stephanie Tran - a MOPs pro who just got 1M views on a TikTok post about her job search, as well as our guest this week Jacob Story, a veteran SE and outspoken Mental Health Advoc...
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Season 1
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Episode 2
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56:35
Build Community to Grow Revenue with Lauren Patrick
In this episode, Crystal and Mark are joined by Lauren Patrick, VP of Marketing and Communications for the Technology Association of Georgia. They discuss the importance of collaboration and communication within buying ecosystems, the need for ...
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Season 1
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Episode 1
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1:12:24